‘The Moment’: A Fusion of Science, Creativity, and Personal Reflection
Human-centred
Arts-focused
Beautiful science
captured in the moment
“I find this work endlessly fascinating and affirming and believe this to be the medicine the world needs for healing. I absolutely love this!!! ”
““I just wanted to take a moment to express how inspiring it was to read about The Lαβ’s first pop-up in Singapore. The way you combine neuroscience with such personal and creative experiences is truly remarkable, and it’s fascinating to see how everything comes together in such a unique way.””
“I really appreciate the thought and care you put into protecting my sensitive data!”
“Thank you so much for allowing me to witness and experience such a creative and interesting technology. Having learnt about some of the vision and direction you are headed towards makes me so thrilled to see what you’ll have in the future 😊 🙌”
What is The Lαβ?
Step into 'The Moment' powered by The Lαβ where we fuse science with creativity and personal reflection. We're on the cutting edge of emotional and cognitive neuroscience, capturing unique and transformative moments that push boundaries and delve into the human experience. Through EEG brain activity technology, we can visualise these moments, offering both internal and external reflection opportunities.
We collaborate with anyone from the general public to explore the dynamic interplay between creativity and the mind, investigating how different personal experiences impact our brains. We always prioritise ethics, empowering individuals to choose their experience while measuring physiological and psychological effects. We're an inclusive community, embracing people of all backgrounds and abilities.
We use a lightweight and easy to use ergonomically designed EEG Muse 2 headset which gives you freedom to explore your emotional or cognitive journey while it effortlessly captures your brain's activity (eliminating messy gels and cumbersome wires). Portability allows you to move freely in your own space. The Muse headset empowers you with real-time insights, fostering a deeper connection with your own mind. We have multiple headsets and we can scan people sharing an experience together.
‘The Moment’ is more than a project; it's a fresh dialogue, a tapestry of human experience, and most importantly whatever we discover will be entirely driven to serve humanity and protect people, especially when they are most vulnerable.
Co-founded by Becky Inkster and Mark Sheppard. Established December 2023
LATEST ANNOUNCEMENTS
Next Pop-up in Africa
The Lαβ is coming to africa! more information coming soon.
This pop-up will be taking place April 2025
Our 1st International Pop-Up Happened in Singapore (Oct 2024)
A lot more information will be coming soon! In. brief, on 3-4th October 2024 we brain scanned local breakdancers ‘breakers’ while visiting very unique urban environments that support street dance culture. In addition, we did a Pop-Up at the Mind Arts Experiential Lab (MaeLab) and brain scanned participants doing a wide range of chosen ‘moments’, including:
scrolling through social media switching from TikTok to Instagram
Someone thinking about their long distance partner and the move the person will soon be making from Singapore to the EU to join their partner. The participant imagined and spoke outlaid about future moments they will have together, such as New Years Eve, meeting her partners parents, and more. This then followed with her standing up and hugging a friend who joined her for her brain scan while she imagined the hug was with her long distance partner.
Someone engaging in a religious practice known as ‘speaking in tongues’ (what this means) and then afterwards proceeding to ‘sing in tongues’.
Someone doing medium level Sudoku until they started to get stuck, and then asking their friend to come join them to help see if they can work together to solve it.
Someone singing two different styles of genres
The Lαβ Pop-Up at The Music Summer School and Festival (28 - 31 July 2024)
Our First Ever Pop-Up @ The London Data Week 6 July 2024
Venue: The University of Arts London (UAL) Creative Computing Institute (CCI) 45–65 Peckham Road London SE5 8UF
Thank you to our AMAZING ORGANISERS and venue partner
MORE COMING SOON
Working at the Pace of Trust: Ethics By Design and Default
A lot is happening behind the scenes…but here’s a peek!
“When these sessions end, its hard for me to even say because it makes me feel emotional. I don’t like to think about them coming to an end because what we’ve created here is such a beautiful community and I’ll be really sad to see that go“ - Charlie, Blair Academy
The B-Side Story: We scanned an anonymous person’s brain while listening to their “Bulimia Song”: “…always in my head and my safety blanket”. Then we went much deeper…
The song lyrics open with a conversation between two people:
“What do you know about it?
Well you can tell me.
I cant tell you...you don’t...you cant...you cant explain man what’s going on in your brain. You can’t tell somebody how ..whats happening, what’s going on in your brain.
Why don’t you just try...”
James’ journey:
we are working together to collect numerous brain scans over the course of a year in james life while he tackles his fears and engages in learning how to play the piano, do public speaking and more. even deeper we explore how his relationship with social anxiety changes over time.
George The Poet: This short video shows George’s brain activity while performing a freestyle rap about Tupac on the anniversary of Tupac’s death. This video is not for academic or research purposes. It is purely ‘play mode’. Check out George The Poet’s website to find out more about his amazing work: https://www.georgethepoet.com
Anonymous Person, Domestic Violence (I Love The Way You Lie by EMINEM)
It is an utmost privilege to work together and explore the state of mind of an Anonymous person who experienced Domestic Violence (DV). We are going to scan this person’s brain while listening to their song of choice “Love The Way You Lie” by rapper EMINEM, which the person states: “…was kind of an anthem song for me during that time...I listened to it again, to remember how I felt and what I remembered from my clinical experience. Music is just so powerful and I have always known that intuitively. I can't wait to see what it does to my brain. It felt like a great release. I even had to dance....it was involuntary!”
